iGaming SEO, with the evidence shown
Every article is labelled as a first-hand test, a research roundup or a guide, and names its sources. How we work.
Vietnam casino link building: publishers, prices, risks
Link building for casino and betting sites in Vietnam: no legal local publishers, vendor prices run $60 to $3,000 a link, and the risks are real.
Research roundup · Link buildingBuy casino backlinks: costs and how to check what you get
Published casino backlink prices run from $60 to $3,000+ per link. See how sources compare and how to check what you bought.
Research roundup · Penalties & recoveryThailand gambling search and ad rules for SEO teams
Gambling ads are not legal in Thailand, and affiliates can be exposed under Section 12. See the rules, blocking data and what sources dispute.
Research roundup · PBN & expired domainsPBN backlinks explained: how they work and how Google finds them
PBN backlinks are links from sites one owner secretly controls. Learn how they work, what they cost and how Google's SpamBrain spots them.
Research roundup · Hiring & pricingHow to choose a casino SEO agency: questions, prices and red flags
Expect roughly $1,500+ a month. Check licence knowledge and link transparency, and walk away from guaranteed rankings, hidden links and lock-ins.
Research roundup · Link buildingBlack-hat SEO in Singapore: tactics, penalties and costs
Black-hat SEO in Singapore risks Google demotion, recovery bills and, for iGaming, fines up to S$20,000. Costs and penalties compared.
Research roundup · Market & language SEOIGaming SEO in Malaysia: who ranks, in which language, and what the rules are
Malaysia has no licensed online gambling market, blocks thousands of sites and prosecutes promoters. Here is what we found on rankings, language and risk.
Research roundup · Parasite SEOParasite SEO explained: how it works and why Google went after it
Parasite SEO borrows a high-authority site's ranking power. Google targets it as site reputation abuse, and EEA enforcement changed in August 2026.
Research roundup · Link buildingBlack-hat SEO in iGaming: 8 tactics compared, and where the law starts
Bought links, PBNs, expired domains, parasite pages, cloaking, hacked sites, fake takedowns. What each one does, what Google says, and which ones are crimes.
Research roundup · Penalties & recoveryHow gambling pages end up on government websites, and why you should never buy those links
From Malaysia to Brazil, hackers plant casino pages on .gov and .edu sites to borrow their trust in Google. The numbers, the methods and the defence.
Guide · Penalties & recoveryFake DMCA takedowns: the dirtiest trick in iGaming SEO, and how to protect your pages
Rivals can get your page pulled from Google with a false copyright claim. How the trick works, how big it is, and the steps to get your page back.
Research roundup · DomainsExpired domains in iGaming: what $22 million of auction sales tells us
An audit of 3,692 auctioned domains found that 448 became gambling sites. The prices, the real examples, and how long the trick actually lasted.
Research roundup · Link buildingCasino link building in 2026: where the experts disagree
Agencies say bought links are finished. A black-hat practitioner says they still decide who ranks. What each side claims, and what neither has proved.
Research roundup · AEO / AI searchHow AI assistants pick gambling brands and what Google says to do
Studies of AI answers show a few large brands taking most mentions and almost no links. Google's own guidance says no special files or markup are needed.
Research roundup · Content & E-E-A-TWhat Google's 2026 updates did to gambling affiliates
A timeline of the 2026 Google updates, who lost visibility, what held up, and what Google's own guidance says about trust on gambling pages.