Editorial policy
How we research, write, label, source and correct what we publish.
What we publish
Every article carries one of three labels so you know what kind of evidence it rests on.
- First-hand test. Our own tests, numbers or experience. We say what was measured, when, and on how many pages or sites.
- Research roundup. A summary of what other people have published, with every source named and linked. A roundup contains no data of our own, and we say so.
- Guide. Practical instructions, drawing on both of the above.
Sourcing
- We name the person or organisation behind each claim and link to where they said it.
- We say when a source is selling the service it writes about, and when a figure comes from a single source or has no stated origin.
- We do not invent quotes, experts, case studies or results.
- When sources disagree, we show the disagreement instead of picking a side without evidence.
Our content standard
Before an article goes live, whether written by our team or by a member expert, it is scored on 18 points and held back if it falls short:
- It answers the question. The summary and first paragraph answer the title directly, in plain sentences under clear headings.
- It is easy to use. A short answer first, key takeaways, a table or list, and the questions readers ask with direct answers.
- It is specific. Named companies, tools, laws and places, with figures and dates, in place of general statements.
- It adds something. Our own numbers, a comparison built from several sources, or a plain statement of what is unknown or disputed.
- It can be checked. Linked sources, a note on how it was produced, and a named author.
- It reads like a person wrote it. Filler phrases and machine-sounding wording are removed.
The score checks structure, evidence and wording. It cannot judge whether a claim is true, so an editor remains responsible for that, and we correct errors when readers report them.
Corrections and updates
Every article shows the date it was published and the date it was last updated. If we get something wrong we fix it and update that date. To report an error, post in the community.
Independence
iSEOHive is a marketplace for SEO services. If an article mentions a company that has a commercial relationship with us, the article says so.
Who this is for
We write for marketing professionals who work in the iGaming industry. We do not operate, promote or link to gambling services, and nothing here is legal advice. Gambling law differs by country; check the rules that apply to you.