This week in iGaming SEO: 13 Nov 2026

Google starts November 2026 core update, rollout up to two weeks (searchengineland.com)
Google began the November 2026 core update on 10 November 2026. It applies globally to all languages and Google calls it a regular update, with the rollout expected to run up to two weeks, to around 24 November.
https://searchengineland.com/google-november-2026-core-update-rolling-out-now-501348

Gemini 4 Hydrogen becomes default model in Google AI Mode (seroundtable.com)
In the week of 9 November 2026, Google said Gemini 4 Hydrogen is the new default model in AI Mode and is used for the hardest questions in AI Overviews. Search Engine Roundtable notes it landed during the core update rollout.
https://www.seroundtable.com/google-search-gemini-4-hydrogen-42526.html

Report: Google gambling ad ban for affiliates due 15 November (single source) (igamingpulse.media)
A 7 November 2026 article on iGaming Pulse says Google announced a ban on affiliate gambling promotion, effective 15 November 2026, covering Search, YouTube and Display partner sites. I did not find this confirmed by Google or a second outlet, so treat it as unverified.
https://igamingpulse.media/en/article/google-gambling-ad-restrictions-affiliates-2026

EU €460m Google search fine does not cover AI Mode or AI Overviews (ppc.land)
PPC Land reported on 13 November 2026 that the Commission's search decision covers nine services, but AI Overviews and AI Mode are absent. Google has submitted proposals on applying the decision's principles to both, and the Commission says dialogue will continue.
https://ppc.land/googles-eur460m-eu-search-fine-left-out-the-ai-mode-it-now-pushes-in-chrome/

The November core update started on 10 November. Are you seeing movement in your gambling SERPs yet, and which page types or markets are moving most?

Compiled from the linked pages. Tell us if we got something wrong.

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